888.898.0066 customercare@cendix.com

Press & Publications

Academic Publications & Presentations

Zehr, W. (2021). Community Engagement and Innovation in a Rural Setting. Open 2021, VentureWell Conference (March 17 – 19, 2021). Presented on March 17, 2021, Open 2021 VentureWell Conference, Hadley, MA, USA. [virtual]  presentation  YouTube video

Zehr, W. (2021). Market leadership, forms of innovation, & lifecycle stage. Industry, Engineering & Management Systems International Conference  (March 15 – 17, 2021). Presented on March 16, 2021. [virtual]  presentation  

Zehr, W. (2020). Innovation and Market Leadership in a Technology Industry. Eastern Oregon University Faculty Colloquium. Presented on November 12, 2020, Eastern Oregon University Faculty Colloquium, La Grande, OR, USA.    YouTube video

Zehr, W. (2020). Student engagement, community enrichment, and experiential learning [virtual presentation]. Eastern Oregon University TLTR presentation series. Presented on November 5, 2020, Eastern Oregon University, La Grande, OR, USA. Retrieved from https://tinyurl.com/y2bmakmy    YouTube video

Zehr, W. (2020). Innovation and Market Leadership in a Technology Industry [Poster Presentation]. Presented October 1 – 3, 2020, Walden University Research Conference, Minneapolis, MN, United States [virtual]. Retrieved from https://tinyurl.com/yxceu32b

Zehr, W. (2020). Innovation and market leadership in a technology industry. [Doctoral dissertation, Walden University]. Institutional Repository at Walden University. https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=10095&context=dissertations

Zehr, W. (2019). Student engagement. [presentation]. Eastern Oregon University TLTR presentation series. Presented on November 13, 2020, Eastern Oregon University, La Grande, OR, USA. Retrieved from https://tinyurl.com/y6tqc3ft.    YouTube video

Zehr, W. (2018). Market Based Innovation for Sustainable Competitive Advantage. Eastern Oregon University Faculty Colloquium. Presented on February 22, 2018, Eastern Oregon University Faculty Colloquium, La Grande, OR, USA.   YouTube video

Zehr, W. (2017).  Market Based Innovation for Sustainable Competitive Advantage. Portland International Center for Management of Engineering and Technology (PICMET). Portland, OR, July 2017.   https://doi.org/10.1109/PICMET.2016.7806572 

Wang, B., Anderson, T, & Zehr, W. (2015). Competitive Pricing using Data Envelopment Analysis – Pricing for Oscilloscopes.  International Journal of Innovation and Technology Management, October 2015.  https://doi.org/10.1142/S0219877016500061

Zehr W., Alawini A., Alharbi M., Borgan M. (2014). Chapter 2: Call Tracking Selection Model, Technology Development, Innovation, Technology, and Knowledge Management. Cham, Switzerland: Springer International Publishing.  https://doi.org/10.1007/978-3-319-05651-7_2               

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Boston, MA: Cengage Learning. [textbook contributor]

Business/Professional Publications

Cendix produces a monthly newsletter that reaches 40,000+ small business subscribers. Wilson Zehr is the editor and primary contributor to this publication. The newsletter provides tips & techniques for direct mail, marketing, strategic planning, and business growth.

See the blog/newsletter here: www.directmailjournal.com

Signup for the newsletter here: www.directmailjournal.com

Professional Presentations

Zehr, W. (2019). Tuition Increase Recommendation [report/presentation]. Presented April 2020, Eastern Oregon University, Board of Trustees, La Grande, OR, USA.

Zehr, W. (2019). Union County economic development. [presentation]. Presented April 2019, Union County Mayors, La Grande, OR, USA.

Zehr, W. (2019). Strategic goal 4, objective 1. [presentation]. Presented Market 2019, Eastern Oregon University, University Council, La Grande, OR, USA.

Zehr, W. (2018). eCommerce 101 (online careers). [presentation]. Presented March 2017, Student Technology Expanded Programs (STEP) Tech Expo, Eastern Oregon University, La Grande, OR, USA.

Zehr, W. (2017). BA 498 online group project re-design. [presentation]. Eastern Oregon University, Teaching and Learning Summer Institute, La Grande, OR, USA.

Zehr, W. (2017). eCommerce 101 (online careers). [presentation]. Presented March 2017, Student Technology Expanded Programs (STEP) Tech Expo, Eastern Oregon University, La Grande, OR, USA.

Zehr, W. (2015). College of Business interview presentation. [presentation]. Presented March 2015, Eastern Oregon University, College of Business, La Grande, OR, USA.

SlideShare Presentations