Get visible online. Take the offensive, address your competitors head-on, compete as an equal, and preserve an advantage in your local markets. Cendix provides the technology, removes the complexity, and handles all of the ongoing maintenance and enhancement – all at a price you can afford!
The retail market for quick printing services has changed dramatically over the last ten years. First, the popularity and price of digital printing equipment has drastically lowered the barriers to entry – new competitors are popping up everywhere. Never mind that you have been in business for 20 years; you deliver an excellent product, on time; and you are intimately involved in the community. All of sudden Harry’s Print Shack opens two miles away, drops prices by 50%, and you see your customers rapidly siphoned away. Second, there is the emergence of competitors who have national reach with a local presence. Kinko’s was snapped up by Federal Express giving them the capital to expand faster and market even more aggressively in local markets.
The UPS Store, owned by UPS and eager to avoid losing ground to Federal Express, has also begun rolling out and promoting local printing services on a national basis. Other national players are sure to follow this same blueprint for rapid expansion.
Finally, the Internet has emerged as a mainstream tool for most small businesses. Local businesses used to work strictly with local providers for their print work. They found suppliers either through referrals or by using tools like the Yellow Pages. Now these same potential customers can access the Internet, enter a phrase like “discount print Atlanta” in their favorite search engine, and receive a list of literally hundreds of potential suppliers. Some of these providers will be local; others will be national; many offer benefits like online ordering, proofing, tracking, and even free shipping.
So how do you compete against these overwhelming forces? How do you preserve and grow the business that has so much of your capital, time, and sweat invested in it?
To be sure, you can, and should, continue to nurture your personal relationships with local businesses and the community. However, much more is required; you need a way to counter the online threat. Your business needs to be visible online, present a polished and professional image, highlight its’ unique benefits, and interact with potential clients. Only then can you demonstrate your local leadership, take back your customers – and maybe even win some new ones who can’t even find you today!
But, where do you start? How do you get your business online – online is a meaningful way that allows you to tell your story and compete as an equal? You simply can’t create that type of impact with an online directory ad. But, the prospect of creating your own stand-alone Web site can be daunting. How do you go about setting it up, registering a domain name, creating the content, and then managing it over time? How do you master the technology? And how do you do it at a cost your business can afford?
Introducing, the Print Shop Portal from Cendix – a tool designed specifically to meet the needs of local print shops. Now, you can instantly take the offensive and address your online competitors head-on, compete as an equal, and still preserve your advantage in your local markets.
Cendix provides the technology, removes the complexity, and handles all of the ongoing maintenance and enhancement – all at a price that you can afford!
The Print Shop Portal was designed with the specific needs of local print shops in mind. Cendix will work with you to publish the content that uniquely promotes your business and products online. Customers will be able to use the Print Shop Portal to learn more about your business,
Upload their files, and request quotes online. The site can also be submitted to search engines and tuned to further boost your visibility online. The Print Shop Portal serves as your very own corporate Web site.
Once your site is up, no need to pay anyone to change content, Cendix will offer you the keys and let you make changes to the site on your own: post special offers, change contact information, or update your business information – any essential changes you require. Cendix provides powerful yet simple to use tools that make these types of changes a snap. One more way we help keep your costs low.
With the addition of the eCommerce option, your customers will also be able to generate previews, place orders online, track the status of their orders, and re-order from their account history. This module turns the Print Shop portal into a feature rich eCommerce site that accepts credit cards and will rival any other online competitor.
Cendix has been creating award winning online applications for almost a decade. The Cendix team invented the concept of hybrid mail (digital to hard copy) – now widely regarded as the best way to launch direct mail campaigns. We can put our experience to work for you to win back your local markets and fuel your global expansion.