Management Team

Who We Are

Wilson Zehr is the Founder and CEO of Cendix, the leading provider of Web-to-Print solutions and consulting services related to strategic marketing, business strategy, and innovation. Cendix offers automated solutions that help organizations grow their sales both online and offline. In addition, Cendix has advised or assisted dozens of successful early-stage ventures with their most pressing fundraising, business development, strategic marketing, and competitive challenges.

Dr. Zehr (Dr. Z) also serves as business faculty at Eastern Oregon University where he teaches marketing, entrepreneurship, finance, and business strategy. Wilson previously taught at Oregon State University (Corvallis, OR), Portland State University (Portland, OR), Marylhurst University (Lake Oswego, OR), Concordia University (Portland, OR), and Chulalongkorn University (Bangkok, Thailand). Wilson also taught innovation, strategy, and entrepreneurship in the top-ranked MBA program at Northeastern University (Boston, MA).

Wilson has more than 20 years’ experience in marketing, product development, and executive management in high technology and telecom—over a decade of experience working with internet products (eCommerce) and services (SaaS). He has created numerous new products and brands and successfully brought them to market.

Wilson has crafted and managed strategic alliances with many of the largest technology and communications firms in the world, including Oracle (NASDAQ: ORCL), Sun Microsystems (NADAQ: SUNW), HP (NYSE: HPQ), DEC (acquired by Compaq/HP), IBMMicrosoft (NASDAQ: MSFT), Intel (NASDAQ: INTC), Cisco (NASDAQ: CSCO), Lucent (NYSE: LU), 3Com (NASDAQ: COMS), Qwest (NYSE: Q), Verizon (NYSE: VZ), Bell Canada (Toronto: BC-PE.TO), USPSUPS (NYSE: UPS), Xerox (NYSE: XRX), Kinko’s (acquired by FedEx NYSE: FDX), and others.  Wilson is also a serial entrepreneur who has been instrumental in the founding of eight technology startups; raised over $60 million from investors; returned over $160 million, and bought/sold a number of enterprises.

From 1999 to 2004 Wilson was co-founder and CEO of Zairmail/Launchpoint (acquired by R.R. Donnelley).  Zairmail (www.zairmail.com) invented the concept of hybrid mail for short-run direct mail campaigns.  Wilson guided the company from a seed-stage enterprise to a mature organization with more than 12,000 registered users, 160,000 newsletter subscribers, and over 25 strategic partners including: USPS (one of only five authorized online affiliates), Microsoft, Office Depot (NYSE: ODP), XeroxKinko’sIKON (NYSE: IKN), Experian (LSE: EXPN.L), InfoUSA (NASDAQ: IUSA), and others.  Zairmail completed acquisitions of eLetter, Speedgreetings, and Acacia International. The company was funded by Hewlett Packard (NYSE: HPQ), Tim Draper, and Timberline Venture Partners (Northwest affiliate of Draper Fisher Jurvetson).

From 1996 to 1999, Wilson first led Marketing and then Business Development at eFusion (acquired by ITXC now VSNL VSNL:IN); a provider of VoIP gateways and advanced software applications; where he was responsible for network product definition, product positioning, developing marketing materials, evangelizing the technology, and he was also the leading salesperson for the company (80% of sales).  eFusion was acquired by ITXC in a transaction valued at over $160 million.  The company was funded by IntelMicrosoftAT&T (NYSE: T), LucentFrance Telecom (NYSE: FTE), and others.

Mr. Zehr came to eFusion from Sequent Computer Systems (acquired by IBM NYSE: IBM); the leading provider of Unix-based enterprise database servers; where he was responsible for starting the Custom OLTP Business Group and managing Sequent’s global relationship with Oracle Corporation.  Custom OLTP leveraged sales represented over 65% of Sequent’s revenue in 1995 (~$290 million).  In addition, he grew leveraged sales attributable to Oracle from 46% of Sequent’s business in 1993, to over 60% of revenues in 1994 (~$200 million).

Before Sequent, Wilson was a marketing Product Line Manager for a collection of software engineering automation tools for Cadre Technologies (acquired by Computer Associates NYSE: CA).  Wilson also managed all Cadre’s strategic alliances with computer platform vendors: Sun, HP, IBM, DEC (acquired by Compaq/HP), and Apollo (acquired by HP). Wilson started his career as a Software Engineer for Verdix Corporation (acquired by Rational/IBM NYSE: IBM); the world’s leading provider of Ada compiler technology.

Wilson received a BS in Finance (Computer Science minor) and an MBA from Portland State University.  He has completed all of the coursework required for a PhD in Systems Science (1991), and Engineering & Technology Management (2015), at Portland State University. He received his PhD in Technology & Management from Walden University in 2020.

He has served on the Boards of several private companies, the Technology Association of Oregon, The Oregon Advanced Computing Institute (OACIS), The American Advertising Museum, The Program Management Forum, and on the national Small Business Advisory Council of the American Electronics Association (AeA).  He has also participated in the multi-University Lab2Market venture mentoring program sponsored by the National Science Foundation.

Industry & Research Panels

American Journal of Engineering and Technology Management, Editorial Board, 2020–presents

Six Red Marbles, OpenStax Principles of Finance, Textbook Review Panel (Rice University),2020-present

McKinney & Company, Online Executive Panel, 2017-present

Frost & Sullivan, Manufacturing Leadership Council, 2017-present

Center for Sales Research, RAIN Group, Premium Research Panelist, 2018-present

Eastern Oregon Ventures, Executive Director (acting), 2017–present