Provide integrated online marketing automation solutions for your customers who sell through channels. Reduce price-based competition and increase the value you provide. Offering automated online solutions, will allow you to become an integral part of your clients’ day-to-day business operations
The commercial printing industry is under pressure from many directions. Long vibrant segments such as check printing, pre-printed forms, and domestic consumer packaging are slowly fading – the first two victims of an increasingly digital world; the third a casualty of the migration of consumer product manufacturing to lower cost countries such as China. The growing popularity of electronic transactions on the part of consumers and businesses has chilling implications for invoice and statement printers. In addition, more products than ever before are ordered electronically and in many cases even delivered online (e.g. software, music, books, training).
Rest assured, the printing industry is not going the way of the covered wagon – the industry still has an essential role to play. However, the market forces outlined above are spurring a dramatic transformation across the entire industry.
Consolidation abounds – the largest providers keep getting larger; driven primarily by the acquisition of smaller regional players. Of course, a smaller number of competitors, chasing a shrinking volume of deals, leads quite naturally to intense price competition – got to keep those presses spinning to cover the massive investment in plant, equipment, and people!
There is also a movement towards digital printing as a substitute for offset. The quality of digital printing keeps improving; and the cost of digital equipment continues to edge down lowering barriers to entry for new providers. Digital print offers the promise of low cost short runs, less wasted inventory, and one-to-one production. However, a lower barrier to entry also creates a new class of competitors and even more pressure on margins.
Finally, the Internet has emerged as a mainstream tool for print buyers. There once was a day when long-standing personal relationships formed the primary bond that led to sales. Now these same loyal clients can access the Internet, enter a phrase like “discount print” in their favorite search engine, and receive a list of literally hundreds of potential suppliers. Some of these providers will be local; others will be national; many offer benefits like online ordering, proofing, tracking, and even free shipping. Commercial printers have to work even harder for every deal!
It is clear that all printers, big and small, must re-invent themselves to remain vital in this changing environment. They must embrace the Internet, increase their visibility online, and offer new solutions that automate critical processes for customers.
But, starting down this path does require new skills and technology. How do you acquire these skills without bulking up on high-priced technical talent? If you choose to add new technical resources how do you evaluate their qualifications and performance? Further, how do you go about evaluating and selecting systems and software for these new solutions? Finally, how do you match the expense of systems, software, and people with the new revenues generated to avoid extensive up front investment and unnecessary risk?
Introducing, the Channel Marketing Portal from Cendix – a tool designed specifically to allow commercial printers to provide integrated solutions for their customers. Using this offering you can reduce price-based competition and increase the value you provide to clients. In fact, by providing automated solutions you can become an integral part of your clients’ operations.
Offering the Channel Marketing Portal to your clients allows you to avoid staffing up with expensive “techies”; there are no new systems to buy; and no expensive software packages to purchase, customize, and maintain. Cendix provides the experience and technology, removes the complexity, and handles all of the ongoing maintenance and enhancement – all at a price that makes sense!
The Channel Marketing Portal offers the ability to automate the ordering of direct mail, mailing lists, print products, or any other product you can imagine. Cendix works with you to customize each portal with the look, feel, and features required by your client. Once a portal is delivered, your customer, and their customers and partners, will be able to place orders online, approve previews, track the status of their orders, and re-order from their account history.
Cendix provides a production control panel where you can see new orders as they arrive and manage the fulfillment process. Cendix can also pass these new orders through to your existing production and fulfillment systems. The Channel Marketing Portal will track the progress of jobs as they are produced and make sure that customers have the latest status information on their orders. Cendix also provides a customer service control panel so that direct customer inquiries can be handled effortlessly.
Cendix automates the billing function so that clients can pay by credit card, purchase order, co-op funds, or use a commercial account. The Channel Marketing Portal also provides the ability to generate monthly billing statements, postage reports, and production details. Plus, Cendix provides powerful yet simple to use tools that allow you to choose the products offered, post content, manage pricing, or monitor the volume and composition of orders. You are the master of the solution that you offer – Cendix just takes care of the technology that enables it.
The Channel Marketing Portal can be delivered in many different configurations to meet an endless variety of client needs. Automated online electronic fulfillment, mixed media (email, Fax, & print), automated re-mailing to non-responders, one-to-one fulfillment? No problem. If you can imagine an automated solution we have the software and experience to deliver it for you.
Cendix has been creating award winning online applications for almost a decade. The Cendix team invented the concept of hybrid mail (digital to hard copy) – now widely regarded as the best way to launch direct mail campaigns. We can put our experience to work for you to offer winning automated solutions for your customers.