Direct mail is the most powerful advertising medium available returning on average thirteen dollars for every dollar invested (Direct Marketing Association). It is an essential tool for every business, association, and non-profit. However, it can also be a waste of time and money if the campaign is not properly targeted and the proper direct mail package is not used.
Billions of dollars are spent each year on elaborate and expensive marketing campaigns. You probably know this from examining your own mailbox. However, much of this mail goes unopened. It is instantly tagged “junk mail” and filed accordingly – in the trash bin.
How do you cut through this clutter and compete without breaking the bank? Postcards are a powerful tool that can help you break-through to your best prospects. They are fast, they are inexpensive, and when used properly, they are extremely effective!
Target the right audience. The world’s best offer will produce zero results when directed to the wrong recipient. Understand who your best customers are. Understand what they have in common. Then use this profile to identify your best prospects. Zairmail provides an online tool for creating mailing lists based on demographic profiles.
Get right to the point. Have a simple and powerful offer. With just a glance, the recipient should be able tell if your offer is worth considering. Proposals that cut straight to the chase are always appreciated.
Make contact simple. Be clear about the action you are requesting. Do you want your customer to visit your store, send a donation, navigate to your Web site, or pass the message along to a friend? Ask for the response you want.
Make it memorable. Creative postcards get past gatekeepers and reach their mark. Great postcards also have staying power – sometimes they will end up on a refrigerator door or a bulletin board for years.
Postcards offer businesses, associations, and non-profits the ability to scoot around competitive giants and put points on the board. When used correctly postcards can be the most powerful tool in your marketing toolbox.
Wilson Zehr is CEO of Cendix the leading provider of Web-to-print solutions that automate on-demand one-to-one marketing campaigns and increase sales both online and offline. Cendix offers hosted Internet application software (Software as a Service – SaaS) for print shops, commercial printers, and enterprise marketing. Cendix supplies all the print on-demand and marketing software, hosted systems, and technical talent; Cendix creates and customizes the online application; and Cendix manages all the operations and maintenance required. Cendix is the only application service provider that truly provides “Technology that Delivers”. More information about Cendix is available at www.cendix.com; or call toll-free 888.898.0066; or email email@example.com.