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Being Sensitive and Still Building Business in a Pandemic

Being Sensitive and Still Building Business in a Pandemic The pandemic has thrown a big wrench in the working of virtually all businesses. While many businesses are operating at a limited capacity, working remotely, or planning their exit, you don’t have to go in the same direction. Despite the setbacks imposed by the Covid-19 pandemic, there is an opportunity to grow your business while still being sensitive to happenings around you. To keep your business running and not lose either your customers and employees because of the pandemic, there are strategies you can adopt to keep your business afloat. Let’s take a look at some of them. Shall we? Leverage the internet in your marketing c

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Top Tips and Ideas on How to Improve Customer Engagement

Top Tips and Ideas on How to Improve Customer Engagement It’s almost impossible to discuss how businesses can connect with their customers without mentioning customer engagement. To keep your business up and running and profitable, you need to build a community of loyal customers — those that will stick with your brand through thick and thin. Defining customer engagement You can think of customer engagement as maintaining a healthy or close relationship with your customers. Customer engagement can be measured through regular interactions with customers via emails, reaction on social media channels, testimonials and customer feedback, click-through-rate, and re-purchasing. Think about it