SYLLABUS
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MBA 505: E-Business |
I Professor/Office Location/Hours
Wilson Zehr
(503) 493-6203
wzehr@cu-portland.edu
Office Hours: By appointment
II Course Credit
3 credit hour
III Course Location and Meeting Times
Time: 5:00 PM – 9:00 PM, Friday, February 15, 2008
8:00 AM – 6:00 PM, Saturday, February 16,
2008
5:00 AM – 9:00 PM, Friday, March 14, 2008
8:00 AM – 6:00 PM, Saturday, March 15, 2008
LH 209
IV Course Description
The
Internet is transforming the way we communicate, lead our lives, perform our
jobs, and conduct commerce. This course
introduces the student to the basic concepts associated with the Internet,
electronic communication, and electronic commerce. These concepts will be applied to case
studies allowing the student to practice concepts learned in class and group
settings. The case studies will broaden
previously learned marketing, financial, strategy planning, and product
development principles. These topics
will be linked, as in other Concordia MBA courses, to organizational change,
strategy implementation, market entry, product development, and global
business. The case studies presented here
will expose the student to issues spanning many industries and governmental
organizations.
V Required Text and Instructional Resources
Text:
E-commerce: business, technology, society, Fourth Edition, Laudon, Kenneth C., Guercio Traver,
Carol, (Pearson Prentice Hall, 2008, ISBN: 0-13-600645-0).
Cases:
See detailed assignment description
below
Other Materials:
·
Selected Web sites,
journals, and newspapers
·
Discussion questions
Methods of Instruction
All
classes incorporate an active teaching approach with a student-centered
philosophy. Instructional methods will
include independent case analysis, group case analysis, instructor-led
discussions, student-led discussions, out of class reading, out of class
writing, library research, reflective thinking, and in-class problem solving.
VII Grading Policy and Course Assignments
The goal in every class is for the student
to demonstrate mastery of the material that is studied. Students must demonstrate that mastery based
on their class participation/attendance, graded projects/cases, and the results
from exams offered in class.
This class does not impose any quotas on A’s, B’s,
C’s, or any other letter grade. If every
student delivers “A” quality work, and demonstrates “A” level comprehension of
the topics studied, then every student will get an A. Of course, the same goes for the opposite
extreme.
In general, 90% or better is considered an A; 80% or
better is considered a B; 70% or better is considered a C; 60% or better is
considered a D; anything less than 60% is a failing grade. The instructor reserves the right to “curve”
graded assignments based on overall class results and the level of difficulty.
In some circumstances extra credit projects may be
available. Please check with the
Professor if you wish to participate in extra credit assignments.
Exams (2) 45%
Graded projects/cases 45
Participation/Attendance 10
Total 100%
VIII Homework and Class Activity
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Week 1 |
Jan 19 |
Class |
Introduction |
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Week 2 |
Jan 21 - Jan 27 |
Ch 2 |
AOL Time Warner |
9-702-421 |
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Week 3 |
Jan 28 - Feb 03 |
Ch 3 |
Blockbuster |
9-704-462 |
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Week 4 |
Feb 04 - Feb 10 |
Ch 6 |
Google |
9-806-105 |
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Week 5 |
Feb 11 - Feb 17 |
Ch 7 |
Group Case: Lucy.com |
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Feb 15 |
Class |
Case Presentations |
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Feb 16 |
Class |
Lecture; Mid-Term (1 hour) |
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Week 6 |
Feb 18 – Feb 24 |
Ch 8 |
Mozilla Foundation |
9-907-015 |
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Week 7 |
Feb 25 – Mar 02 |
Ch 9 |
Skype |
9-806-165 |
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Week 8 |
Mar 03 – Mar 09 |
Ch 10 |
TBD |
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Week 9 |
Mar 10 – Mar 15 |
Ch 11, 12 |
Group Case: Stamps.com (research) |
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Mar 14 |
Class |
Case Presentations |
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Mar 15 |
Class |
Lecture; Final (2 hours) |
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Students are expected to
prepare a 3 to 6 page summary on case studies assigned each week. This paper will include a synopsis of the
case by identifying key problems and relevant facts related to the case and
address specific questions outlined with each assignment. Papers should be e-mailed to wzehr@cu-portland.edu by the Tuesday
following the week in which the case was assigned. Case analysis will be reviewed and returned
with comments and grades. The homework
schedule for the semester is provided above.
Students will present two
(2) assigned cases to the entire class.
Students will be assigned to one of three or four teams for these
exercises. Presentations of the cases
will be on each Friday’s “face-to-face” session. The presentations should be no longer than 40
minutes, leaving 10 minutes for Q&A from other students. All team members must participate in the
analysis and presentation.
The mid-term will be held
during the first “face-to-face” session.
The exam will consist of multiple choice questions covering the text
readings. The final exam will be held at
the end of the final “face-to-face” session.
The exam will consist of multiple choice questions covering the text
readings and a case study. The case will
be announced prior to the end of the semester.
Prior to the final session, students should read through the case and be
prepared to answer 3 questions concerning the case plus the multiple choice
questions.
The schedule above is a guideline
only. We will make adjustments based on our
progress during the semester, refined learning objectives, and the availability
of outside experts who can help guide our discussion. The exercises shown above will be announced
in class. If the student is not in class
when they are assigned then the student will need to contact the Professor
(email or phone) or locate a classmate who is willing to share the assignment
with them. It is the student’s
responsibility to make sure that assignments are completed on time.
IX Concordia University Code of Academic Integrity
As part of Concordia’s goal to
prepare students to be professionals for the transformation of society, students
are expected to pursue their studies with integrity and character. As a prerequisite to attend this class students
must agree to the Statement of Academic Integrity below.
“As a member of the
X Other Class Policies
Students should make every
effort to notify the instructor of circumstances that will affect attendance
and completion of required graded assignments and tests. All case studies are due on the Tuesday
following the week they were assigned. Late
assignments will only be accepted with prior approval from the
instructor. All late assignments or
make-up tests must be completed within one week of the original due date and
will receive an automatic deduction of one letter grade.
All written assignments
must be submitted typed, single spaced, in accordance with the APA style guide.
If you participate in extra-curricular activities
that will require absence from class during the term, provide your instructor
with an activity schedule at the beginning of the term, and then send an email
reminder before each class session that
you will miss. Assignments are due
before you leave on your trip and this includes assignments for oral case
presentations. Exercises that were
assigned and due while you were on an athletic
trip can be submitted when you return.
Cell phones may not be used in class (not even for
SMS or IM). Cell phones must be turned
off and stored out of sight during class.
Students may use laptop computers in class, but only for taking notes or
actively participating in class activity.
Beyond this, laptop computers may not be used to browse the Internet,
send email, play games/movies, or otherwise engage in activities that disrupt
the learning process. Any student who
violates this policy will be asked to leave and will receive a 0 for class
participation on that day. This same
policy also applies to iPods, game systems, or any other distracting electronic
device.
Class participation is both expected and encouraged
and is a significant portion of your grade.
You owe it to yourself and your classmates to complete readings before
class and come prepared for any class exercises or discussion.
Plagiarism or cheating of
any kind will result in an “F” grade for the assignment.
Eating is not allowed in
class unless you bring enough for everyone.
Ask permission to bring a
guest to class or to use a tape recorder.