CONCORDIA UNIVERSITY

SYLLABUS

BA 366: Global Marketing

I Professor/Office Location/Hours

Wilson Zehr

Adjunct Faculty

(503) 789 - 2676

wilson@cendix.com

Office Hours: after class or by appointment

II Course Credit

3 credit hours

III Course Location and Meeting Times

Fall Term: August 27 – December 14, 2007

Tue/Thu: 1:00 – 2:20

LH 307

IV Course Description

This course examines the political, economic and cultural environment of global markets. It provides the tools needed to assess global opportunities, and develop and implement global marketing strategies.

V Required Text

International Marketing, 12th Edition, Cateora and Graham, McGraw-Hill/Irwin/, 2005.

VI Topics Covered

· The dynamic nature of the global environment.

· Culture and its impact on customers and managerial styles.

· Political and economic issues.

· The use of marketing research.

· Organizing for global marketing.

· Distribution channel and communication issues.

VII Scoring, and VIII Class Participation

Grading is based on a bell shaped curve with B+ as the mode and the student median score. This means the most common grade will be a B+. Also, there will be as many students with a grade above B+ (A and A-) as students with grades below B+ (B down to F).

Tests (2 @ 25% each) 50%

Term Project 35

Participation/Attendance 15

Total 100%

IX Project

The term project is composed of a series of case studies that will be performed over the course of the semester.

X Homework and Class Activity

Week of Class Assignment/Activity

1 August 29 Text Chapter 1

2 September 5 Text Chapter 2

3 September 12 Text Chapter 4

4 September 19 Text Chapter 5

5 September 26 Text Chapter 6

6 October 3 Text Chapter 8

7 October 10 Text Chapter 9

8 October 17 Tuesday Exam (Chapters 1, 2. 4, 5, 6, 8 and 9)

Text Chapter 11

9 October 24 Text Chapter 12

10 October 31 Text Chapter 13

11 November 7 Text Chapter 14

12 November 14 Text Chapter 15

13 November 21 Thanksgiving Week

14 November 28 Text Chapter 16

15 December 5 Term Project

16 December 12 Finals Week (Chapters 11 -16)

XI Concordia University Code of Academic Integrity

Preamble: A college degree prepares people to serve as professionals in society. All professions expect that their members conduct their work with integrity and character, for their work affects the whole fiber and strength of the society. As part of Concordia’s goal to prepare students to be professionals for the transformation of society, we expect students to pursue their studies with integrity and character. As evidence of commitment to this code of academic integrity, students will sign the following statement on all exams and papers assigned in this class:

Statement of Academic Integrity: “As a member of the Concordia University community, I will neither engage in fraudulent or unauthorized behaviors in the presentation or completion of my work nor will I provide unauthorized assistance to others.”